Feb 21, 2023

Why having a strong technical SEO strategy is as important as focusing on keywords

Emily Bayes
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Often, businesses focus on cramming target keywords into website, and they forget about other aspects of SEO that are essential for ranking well in search engines. Technical SEO includes everything from site architecture and tagging to creating fast-loading pages and fixing broken links. All these factors can impact your visibility and traffic, so it's important to make sure your technical SEO is up to par. Here's a closer look at why technical SEO matters and how you can optimise your website for better results.

What is technical SEO and why is it important for your website

Technical SEO can be a bit of a mystery to some, but understanding the importance of it is key if you want your website to get the recognition it deserves. Basically, technical SEO involves optimising the different aspects of your website in such a way as to make it easier for search engine crawlers to access and understand what's on the page. This includes making sure that all your elements are properly labelled and ensuring that anything hidden won't hinder its chances of showing up in searches. In short, technical SEO ensures that those who look for it will find you more easily. What's more, by dealing with these kinds of optimisation tasks, you can avoid running into problems down the line when your rankings take an unexpected dip.

How to audit your website for technical SEO problems

When it comes to checking your website for technical SEO problems, the good news is there are a few simple steps you can take that will help you make sure it’s in tip-top shape. It all starts with a thorough check of the site crawl. You can do this easily with tools like Google Search Console, Semrush and Screaming Frog – just make sure to review any errors that come up and work through them one by one. Another great way to improve your website’s technical performance is by checking page speed – ensure pages take no more than 3 seconds to load, as longer load times can lead to higher bounce rates and lower user engagement. Finally, a regular audit of “bad” links should be conducted as having good quality, working links, prevents loss of potential leads or customers.

The most common mistakes people make with their technical SEO

There are some common mistakes that many people make when it comes to their sites technical SEO. Site structure problems, lack of defined categories or tags, can prevent search engine crawlers from indexing content properly. Poor mobile optimisation means potential missed opportunities with organic rankings as more and more users move towards mobile devices when searching. Slow page speed can be a major frustration for website visitors, and this could significantly impair the performance of your website in search rankings. Lastly, broken links can indicate a lack of attention to detail which could stop you from getting the most out of your SEO efforts. These mistakes may seem small but correcting them brings big advantages.

How to correct these mistakes and improve your website's ranking

Correcting mistakes and improving your website's ranking doesn't have to be an overwhelming process. The key is to identify what improvements can be made and then prioritise the most important ones. Start by evaluating your website content: assess whether it offers value to readers, is up-to-date, and whether it meets user expectations. You should then investigate any technical issues, such as page loading speed, plagiarised content, broken links, etc., that might be hindering optimal performance. Finally, make sure you have updated meta descriptions and titles on every page of your website; this will help improve its visibility in search engine results pages. Investing the time and effort required to optimise your website will increase its chances of being found online and bring you more loyal customers.

Tips for keeping your website's technical SEO in good shape over time

Keeping your website's technical SEO in good shape over time requires commitment and maintenance. It's important to stay up to date on new trends, tips, and technologies that can help optimise SEO performance. To get started, analyse your website’s loading speed and overall design elements to make sure they are functioning optimally. Additionally, regularly check for broken links or any other structural issues that could negatively impact rankings. You should also audit the content of your pages frequently making sure it is both relevant and helpful for users. Lastly, monitor the use of keywords on a regular basis; keeping key phrases up to date will help boost rankings organically whenever search engine algorithms are updated. With some patience, dedication, and good practices like these, your website will be primed for success.

Technical SEO can seem complex and confusing but understanding how it works is essential for any website owner looking to improve their ranking. You can learn how to audit your website for common errors and make corrections to ensure that the technical aspects are in order. Additionally, developing a regular routine for maintenance and improvement will help you stay on top of any changes or trends that might affect your standing within search results.

With the right attention and effort, improving the technical aspects of your website can pay off in higher rankings, increased traffic, and better conversions - all key factors that contribute to success online.

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