Jan 24, 2023

The power of combining PPC and SEO thinking

Emily Bayes
All posts

It’s no secret that two of the most effective digital marketing strategies are Pay-Per-Click (PPC) and Search Engine Optimisation (SEO). While both are important for online success, there is great power in bringing them together. Having one agency to manage both PPC and SEO will help you maximise the effectiveness of your digital campaigns. Here’s why.

Comprehensive Digital Strategy

Having an agency oversee both PPC and SEO gives you a comprehensive digital strategy. By combining these two powerful tactics, you can ensure that your website is optimised for organic search as well as paid search, giving you maximum visibility across all channels. This approach will also help you track your data more effectively, giving you a better understanding of which strategies are working best for your business.

Integrated Brand Messaging

When done separately, it can be difficult to keep brand messaging consistent across both SEO and PPC campaigns. However, when managed by the same agency, it becomes much easier to create integrated brand messaging that resonates with customers on all channels. This unified approach will also make it easier for customers to recognise your brand no matter where they come into contact with it—be it in an organic Google search or through a targeted ad campaign.

Efficient Use of Time and Resources

While having an agency manage both SEO and PPC may sound like double the work, this setup allows you to save time and resources in the long run. With one agency overseeing both strategies, you don't have to spend time trying to integrate data from multiple sources or worrying about conflicting campaigns across different channels. Plus, having one team managing both strategies allow for a more streamlined process so that tasks like keyword research can be used on both campaigns simultaneously instead of duplicated efforts across multiple teams.


Combining SEO and PPC gives your business an edge over competitors who have not taken this approach yet. It allows companies to develop a comprehensive digital strategy while ensuring consistency in their brand messaging across all channels, ensuring maximum visibility while also saving time and resources in the long run. Working with one agency who specialises in managing both SEO and PPC makes achieving these objectives much easier than attempting to tackle them separately or with multiple agencies involved in the process. If your business is ready to take its online presence up a notch, don’t wait—speak to a team that knows a thing or two!

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