Sep 28, 2023

Why number one is everything

Emily Bayes
All posts

In the ever-evolving world of online marketing, one thing remains constant: the importance of ranking on the first page of search engine results. However, it's not just about landing anywhere on that first page – being at the very top, position number one, can make all the difference. In this post, we'll delve into why being at the pinnacle is crucial when it comes to SEO and how it can significantly impact your website's success.

The significance of page one

It's no secret that page one of search engine results is where the action happens. In fact, fewer than 1% of searchers bother to venture beyond page two, underlining the pivotal role that first-page rankings play. This is where the majority of user clicks and engagement occur. But within this prime real estate, position one reigns supreme.

The power of position one

Position one in search results isn't just a place of honour; it's a strategic advantage. Studies* reveal that the top three search results collectively account for a substantial 54% of clicks. Position one alone enjoys an impressive click-through rate (CTR) of approximately 27%. To put it simply, securing the top spot means more eyes on your website, more traffic, and more opportunities to convert visitors into customers.

Average CTR by page one position
Average CTR by page one position

Credibility and trustworthiness

The advantages of being in position one go beyond traffic volume. The heightened visibility you gain from ranking first enhances your website's credibility and trustworthiness in the eyes of searchers. Users tend to trust the top result more, leading to higher click-through rates.

Strategies to achieve position one

So, how can you reach that coveted position one in search engine results? It all begins with SEO, particularly on-page SEO. Optimising your website's content, meta tags, and structure is crucial. Keyword research, targeting the right keywords, and delivering high-quality content are essential components of on-page SEO.

However, the journey to position one isn't solely about on-page optimisation. It involves off-page SEO efforts as well, such as building authoritative backlinks and managing your online reputation.

The benefits

Achieving and maintaining position one in search engine results requires a combination of meticulous on-page and off-page SEO efforts. It's about optimising your website for visibility, credibility, and trustworthiness. As our hypothetical scenario illustrates, the rewards can be substantial.

Consider this scenario: a single ecommerce keyword generates 10,000 monthly impressions. With a CTR of 16% in position two, a site conversion rate of 10% and an average order value of say £40, you might achieve £6,400 in monthly revenue. However, moving to position one with a 27% CTR could boost your monthly revenue for that single keyword to £11,120 - an impressive increase of £4,720 with nothing but an increase in position.

The role of featured snippets

Before we conclude, it's worth mentioning that there's another coveted position on Google's search results page –featured snippet. Featured snippets provide immediate answers to user queries at the very top of the results and  they're particularly helpful when it comes to voice and mobile searches. They often include a brief excerpt from a webpage, the page's title, and URL.

Securing this top position can significantly boost your website's visibility and authority. These snippets are especially valuable for providing concise answers to users' questions without requiring them to click on a search result.

The race to the top of search engine results is a journey worth pursuing. The statistics and  scenario demonstrate that being number one can make a substantial difference in your website's success. So, prioritise your SEO efforts, aim high, and remember that in the world of search, number one is everything.

Elevate your website's visibility, credibility, and revenue potential. Reach out to us today to discuss your SEO goals and let us guide you to a higher ranking.

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